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Beech Mountain History Museum is the perfect place to begin your journey to the Land of Oz.
Fred’s General Mercantile is a Beech Mountain staple and has been serving delicious food, groceries and Beech Mountain apparel since 1979.
Enjoy pizza, air hockey and more at Famous Brick Oven Pizzeria, located at the top of Beech Mountain.
Glinda the Good Witch greets a visitor during Autumn in Oz.
The Scarecrow is a fan favorite at the Land of Oz’s Autumn in Oz event.
Follow the Yellow Brick Road during the Land of Oz’s Autumn in Oz event.
"I'd turn back if I were you." The Wicked Witch's Castle at the Land of Oz.
High atop Beech Mountain in North Carolina and hidden within the trees is the somewhere over the rainbow: the Land of Oz. It is as magical as the world L. Frank Baum created in his classic “Oz” book series that was brought to the screen in the 1939 Academy Award-winning movie. And it is where those looking for their heart’s desire find the Yellow Brick Road.
Play: The Land of Oz opens only during its annual events, including Autumn in Oz (www.landofoznc.com/autumnatoz), a festival featuring an interactive theatrical experience, with performances by the beloved Scarecrow, Tin Woodman, Cowardly Lion and frights compliments of the Wicked Witch of the West and her band of Winged Monkeys. From the twister that rocks the Gales’ Kansas farmhouse to the Emerald City, visitors experience the story brought to life as the Yellow Brick Road unwinds through the site of the original 1970s theme park.
Autumn in Oz takes place over three weekends: Sept. 9-11, 16-18 and 23-25, 2022. Admission tickets are $55 (www.showpass.com/o/land-of-oz-theme-park). Rounding out the fun are live performances, face painting, craft and memorabilia vendors and food and beverages for purchase. Add-on experiences: Scenic Lift Ride ($15), a round-trip chairlift ride to the park from Beech Mountain Ski Resort; and exclusive access to the Over the Rainbow Observation Deck ($6), for unparalleled views from the top of Beech Mountain on a site that has not been open to the public in more than 20 years.
Stay: The Klonteska Condominiums at 4 Seasons at Beech Mountain (www.beechgetaway.com) are homey and comfortable and have spectacular views of the mountains. Two-, three- and four-bedroom units feature private, covered balconies for taking in the views, plus gas-log fireplace, equipped kitchen and large whirlpool tub in the master bath. Located in downtown Beech Mountain, the condos are close to shops and restaurants, and a short and scenic drive to the Land of Oz.
Eat: When it comes to restaurants, Beech Mountain is all about the local experience, from the always-bustling Famous Brick Oven Pizza with live music, arcade and air hockey to the cozy and iconic Alpen Restaurant & Bar, a traditional European inn.
Locals and visitors alike find Fred’s General Mercantile (www.fredsgeneral.com) irresistible and can while away a couple of pleasant hours browsing its shelves. The store was established by Fred Pfohl in 1979 when the original Land of Oz Theme Park was still open. Pfohl worked summers at Land of Oz while attending Appalachian State University. When he and his wife, Margie, decided to build the store, Jack Pentes, who designed the theme park, prepared the blueprints.
Visitors come to Fred’s for fresh produce, stuffed animals, clothing, hardware, ski gear rentals and more. They also come to enjoy made-to-order breakfasts — the Fred Muffin is a fan fave — at Fred’s Backside Deli, as well as hot and cold sandwiches, grilled burgers, soups, salads and other lunch fare and sweets including cakes, pies and cookies.
Treat: Before heading to Autumn in Oz, stop in at the free-admission Beech Mountain History Museum (www.facebook.com/BeechMountainHistoricalSociety), a true jewel of a museum operated by Beech Mountain Historical Society volunteers. Inside is a diorama of the original Land of Oz Theme Park along with related memorabilia and the volunteer guides love to share the Oz chapter of Beech Mountain history. Also here is the definitive backstory of the park: Tim Hollis’ photo-rich book, “The Land of Oz.” Museum hours during Autumn in Oz are 10 a.m. to 4 p.m. Thursday to Sunday.
Read: Tim Hollis visited the Land of Oz on a rainy day in the summer of 1975, returned while working on his book, “The Land of Oz,” and then again for the book’s launch in 2016.
“The park is a unique opportunity to live through the plot of the movie,” he said.
Hollis also has a museum in his hometown of Dora, Alabama. Among the thousands of cartoon characters, board games, lunch boxes, Christmas and Halloween collectibles and more at the Tim Hollis Pop Culture Museum is “The Wizard of Oz” memorabilia: toys, games, coloring books, the 40 original “Oz” books written by Baum and his successors — even a smattering of park souvenirs. The free-admission museum is open by appointment only with 48 hours’ advance notice. Call 205-648-6110.
For more information about Autumn in Oz and Beech Mountain, visit Beech Mountain Visitors Center, www.beechmtn.com.
1 1/2 sticks of room temperature butter
In a large bowl, combine the first six ingredients and then fold in 1 cup of semisweet chocolate chips and 1 cup of walnuts.
Line a baking sheet with parchment paper and bake at 350 degrees until a toothpick comes out clean. (Fred’s motto is, “If you can smell it, it’s about done!”)
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Beech Mountain History Museum is the perfect place to begin your journey to the Land of Oz.
Fred’s General Mercantile is a Beech Mountain staple and has been serving delicious food, groceries and Beech Mountain apparel since 1979.
Enjoy pizza, air hockey and more at Famous Brick Oven Pizzeria, located at the top of Beech Mountain.
Glinda the Good Witch greets a visitor during Autumn in Oz.
The Scarecrow is a fan favorite at the Land of Oz’s Autumn in Oz event.
Follow the Yellow Brick Road during the Land of Oz’s Autumn in Oz event.
"I'd turn back if I were you." The Wicked Witch's Castle at the Land of Oz.
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